PT Piaggio Indonesia hosts an exciting Mall Exhibition at The Atrium, Summarecon Mall Bekasi, inviting automotive enthusiasts and lifestyle lovers to explore Vespa’s iconic scooters. This event showcases the brand’s latest vibrant color options, blending timeless design with modern flair, perfect for those who value style and individuality.
The exhibition highlights Vespa’s premium scooter lineup, including the ever-popular Vespa Primavera and Primavera S, known for their elegant yet bold aesthetics. These models debut fresh 2025 colorways, such as the striking Red Coraggioso, vibrant Yellow Curioso, and sophisticated White Innocente for the Primavera, while the Primavera S sports trendy hues like Green Amabile, Blue Capri, and classic Grey Entusiasta. These shades elevate daily rides into a colorful expression of personality.
Ayu Hapsari, PR & Communications Manager at PT Piaggio Indonesia, shared, “This exhibition reflects Vespa’s commitment to inspiring modern lifestyles. For nearly eight decades, Vespa has been a symbol of individuality and timeless appeal. We’re thrilled to bring our latest offerings closer to fans, showcasing scooters that resonate with personal style and character.”
The event also introduces vibrant updates to other Vespa models. The Vespa Sprint dazzles with modern tones like Green Magnetico and Black Convito, while the Sprint S offers a sportier edge with Green Tenace and Grey Intrepedo. The Vespa LX remains a go-to for iconic style, and the futuristic Sprint Tech stands out with exclusive Grey Entusiasta and Black Convito, accented by bold fluo-green details.
Beyond stunning designs, the exhibition offers exclusive deals to entice visitors. Buyers can enjoy benefits up to Rp13.5 million and low down payments starting at Rp2 million on select Vespa models. Additionally, special pricing slashes 79% off select accessories, merchandise, and apparel, making it the perfect time to embrace the Vespa lifestyle.
Held in the heart of Summarecon Mall Bekasi, this event invites visitors to immerse themselves in Vespa’s world of premium craftsmanship and vibrant self-expression. Don’t miss the chance to discover your perfect ride and celebrate style from June 30 to July 6, 2025.