Jakarta, July 1, 2025 – As global awareness of sustainability grows, Samsung Electronics Indonesia is doubling down on its commitment to environmentally responsible technology, aligning innovation with ecological care to meet the demands of conscious consumers.
A recent Bain & Company survey highlights a rising trend in Indonesia and beyond: environmental concerns now rival financial priorities for consumers. Many are willing to pay a premium for products with minimal ecological impact, reflecting a shift toward sustainable lifestyles. In celebration of World Environment Month in June, Samsung is showcasing its eco-conscious QLED TVs, powered by cadmium-free Quantum Dot technology, which prioritizes both safety and sustainability.
Revolutionizing Displays with Cadmium-Free Technology
Samsung has been a trailblazer in cadmium-free Quantum Dot technology since 2015, replacing harmful heavy metals like cadmium with safer indium phosphide. This breakthrough led to the world’s first commercial cadmium-free TV, setting a new standard for premium displays. By 2017, Samsung’s QLED TVs became a benchmark for eco-friendly innovation in the global display industry.
Certified by Société Générale de Surveillance (SGS) for compliance with the EU’s Restriction of Hazardous Substances (RoHS), Samsung’s Quantum Dot film ensures zero cadmium use, offering safer products for consumers and the planet. Additionally, TÜV Rheinland’s ‘Real Quantum Dot Display’ certification confirms that Samsung’s QLED TVs meet rigorous international standards, including the International Electrotechnical Commission (IEC) 62595-1-6, for cutting-edge quantum dot displays paired with blue light sources.
Uncompromising Quality and Sustainability
Samsung’s Neo QLED and QLED TVs, available in Indonesia, deliver stunning visuals with vibrant colors and high energy efficiency without compromising environmental safety. The “No Cadmium, No Compromise” ethos reflects Samsung’s dedication to meeting global regulations while exceeding the expectations of eco-conscious consumers. These TVs combine premium performance with a commitment to a greener future, proving that technology and sustainability can coexist.
Smart, Sustainable Entertainment
Beyond eco-friendly design, Samsung’s 2025 QLED TVs integrate Vision AI for a personalized, immersive viewing experience. With AI-driven content recommendations and seamless connectivity via SmartThings, these TVs serve as the heart of a smart home, syncing effortlessly with other Samsung devices. This fusion of advanced technology and sustainability underscores Samsung’s vision for a connected, eco-conscious future.