Cikarang, 25 June 2025 – PT Chery Sales Indonesia (CSI) and PT Bintang Mitra Mobilindo have opened a new dealership in Jababeka, Cikarang, Bekasi, marking Chery’s 50th grand opening in Indonesia. The Chery BMM Cikarang dealership offers comprehensive 3S services—Sales, Service, and Spare Parts—bringing the brand closer to customers in East Jabodetabek. This move supports Chery’s ambitious goal of selling 2,000 vehicles monthly across Indonesia.
Located in Cikarang, a hub for over 4,000 companies in manufacturing, automotive, logistics, and technology, the dealership targets a region with high mobility and growing transportation needs. Cikarang’s status as Indonesia’s largest industrial area, combined with its developing infrastructure like toll roads and public transport, makes it a strategic spot for Chery’s expansion. The dealership aims to meet the rising demand for reliable and efficient vehicles in this bustling metropolitan area.
“We chose Cikarang for its high mobility and potential for automotive market growth,” said Rifkie Setiawan, Head of Brand Department & Marketing at PT Chery Sales Indonesia. “This new dealership reflects our commitment to accessible, trusted customer experiences. By 2025, we aim to have 80 dealers nationwide, ensuring widespread service coverage.”
Situated at Jl. H. Usmar Ismail, Mekarmukti, Cikarang Utara, the Chery BMM Cikarang dealership spans 1,080 square meters of land with a three-story, 1,525-square-meter building. Designed for customer comfort, it features an exclusive waiting lounge, a children’s play area, and free Wi-Fi. Visitors can explore Chery’s premium SUV lineup through display units and test drives, offering a hands-on experience with the brand’s latest innovations.
The dealership provides professional sales support, guiding customers through consultations and the vehicle ownership process. This customer-focused approach, paired with a prime location, positions Chery BMM Cikarang as a key player in Indonesia’s competitive automotive market, fostering trust and loyalty.
Chery’s expansion reflects its long-term commitment to Indonesia, with plans for sustainable sales growth and enhanced after-sales services. “We thank our partner, Bintang Mitra Mobilindo, for supporting our vision in Cikarang,” Rifkie added. “This strengthens Chery’s position as a global automotive brand dedicated to Indonesia.”